Team

Our team is comprised of experts with many years in their field. At WorldAware we have a team mentality, nothing can be achieved alone.

Corporate Division

Carlos Roca
de Togores
Founder & CEO 

Carlos holds a Bachelors in Liberal Arts with a concentration in Psychology from Harvard University and a Bachelors in Business Administration from IE Business School. He continued his academic work as a researcher and lecturer for the European Association of Neuromarketing and advanced his professional carreer in both strategic marketing and venture building.

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Belenides Dominguez
Chief Administrative Officer

Belenides holds a bachelors degree in Advertisement and Public Relations from Universidad de Alicante. She is also a higher technician in Personal and Corporate Image Consulting. Furthermore, she is a Lean Six Sigma Green Belt. Belénides has worked on both public and private sector and is in now in charge of the administrative success management .



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Erika Rodriguez
Head of Accounting

Erika holds a Bachelor in Business Administration from Complutense University and has more than 15 years of experience in Accounting and Financial Reporting.


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Manuel
Trenado
Investing Strategy Advisor

Manuel worked as an associate at Merril Lynch and Goldman Sachs . Currently he is a lecturer for Financial Times , associate professor at Universidad Pontificia de comillas (ICADE & ICAI) and IE Business School . He holds a bachelor in Telecommunications Engineering from Universidad Politécnica  a Bachelor in Economics and PHD in Sustainable Investing from Universidad Politécnica

Carlos Heras Rincón
Head of Corporate Development

Carlos is the CEO of Aspain11 Family Office. He holds a Bachelor in economics by Universidad Complutense , a Master in Finance and a Master in Risk Advisory by AFI Business School . Carlos works as an advisor for selected clients providing a customised service including ; Mergers and Acquisitions Corporate operations , Venture Capital and Real Estate investments .
Carlos works as the manager of the corporate division taking care of the ....

Marketing Division

Andre de Azambuja
Chief Product Officer & Co Founder of the Marketing Division

Andre holds a bachelor in Business Administration from IE Business School covering an exchange semester in St. Galen University, Switzerland and a Master in Marketing & Commercial  Management from ESIC Business School. Andre worked as a start up consultant in Madrid for the GP Group and in the financial sector for Inteligo, part of Intercorp Group in Lima, later  focused on the product development and sales execution of Sissa and Punto Visual marketing corporations. Currently Andre is the Co- Founder and Chief Product Officer of the Marketing Division.

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Gabriel Rivas-Micoud
User Experience

Gabriel holds a bachelor in Business Administration from IE Business School . Born in San Francisco , raised in Madrid is a UX Specialized Advisor , with previous experience in Risk Advisory  at Ernst & Young, he also worked in the Marketing Department, Business Development & API Management Unit for Baker & Mckenzie. He is now the Strategic Partnerships Director for Userlytics Corporation and a key advisor for our User Experience studies and implementations.

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Ana Olaya
Business Intelligence & Analytics

Ana is a systems engineer from la Universidad Peruana de Ciencias Aplicadas, she also holds an MBA from IE Business School and a Master of Big Data and Business Analytics from Universidad Complutense. She is now in charge of Business Intelligence and Analytics.

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Gabriel Carrascosa
Neuromarketing Advisor

Gabriel holds a bachelor in Business Administration from the University of Whales . He is the director of the Experts in Neuromarketing & Customer Behaviour . The President of the Neuromarketing Commission and the President of the European Association of Neuromarketing . Gabriel works as the director for FusionLab , an applied Neuromarketing Lab and a key collaboration with our Neuromarketing & UX studies , these provide essential ...

Sandra Parisi
Digital Development Advisor

Sandra holds a bachelor in Advertising and Public Relations from Universidad Complutense . Former Advertising Manager for La Caixa Fundacion, Kymco and other companies , she is now works as a strategic digital advisor leading cross-media projects in communication, marketing, branding and product development for over ten years. Being part of the in-house departments of several brands. Sandra now supervises specific ...

Gabriel Rivas-micoud
UX Advisor

Gabriel holds a bachelor in Business Administration from IE Business School. Born in San Francisco , raised in Madrid is a UX Specialised Advisor, with previous experience in Risk Advisory Advisory  at Ernst & Young , also in the Marketing Department of Baker & Mckenzie, and Business Development  & API Management Unit. He is now the Strategic Partnerships Director for UX Userlytics Corporation and a key partner for our Neuromarketing & UX...

Venture Building Division

Rodrigo Ortiz
Head of Digital Development

Rodrigo holds a bachelor in Business Administration and Law from IE Business School and a certified full stack iron Hack on Website development. A start up passionate , has a wide range of experiences in the digital development of entrepreneurial  infrastructures. Rodrigo takes care of the overall  digitalization of our ventures.

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Andres Ricketts
Head of Business Development

Andres holds a bachelor’s degree of Science in Business Administration and Management from Babson College. He has more than three years of professional experience as a business development consultant in technology startups, principally fintech and digital innovation. Andres leads the strategic development initiatives for our ventures.

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Manuel
Trenado
Investing Strategy Advisor

Manuel worked as an associate at Merril Lynch and Goldman Sachs . Currently he is a lecturer for Financial Times , associate professor at Universidad Pontificia de comillas (ICADE & ICAI) and IE Business School . He holds a bachelor in Telecommunications Engineering from Universidad Politécnica  a Bachelor in Economics and PHD in Sustainable Investing from Universidad Politécnica
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Carlos Heras Rincón
Head of Corporate Development

Carlos is the CEO of Aspain11 Family Office. He holds a Bachelor in economics by Universidad Complutense , a Master in Finance and a Master in Risk Advisory by AFI Business School . Carlos works as an advisor for selected clients providing a customised service including ; Mergers and Acquisitions Corporate operations , Venture Capital and Real Estate investments .
Carlos works as the manager of the corporate division taking care of the ....

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